Markdao

Markdao agency is a Vietnamese company that offers several services. For instance, SEO, SMP, Web design and other digital marketing solutions. The company is invested from a French company (Serdao) and now becomes a branch of this service company.

EAST MEET WEST

EAST - VIETNAM

It is very hard for us to research the sacred animal due to the mixed culture in Vietnam. The nation was heavily influenced by Chinese culture, which Confucianism, Buddhism, and Taoism were mixed. In the very end, we only find the Nghê and Sấu are two original sacred animals in Vietnam.

WEST - FRANCE

When we were doing research about France, we get stumped into many art movements and artists. One of them is A.M Cassandre who is also know as a designer in the Art Deco movement. Inspired by his designs, we decided to use this art movement in the brand.

Nghê is a mythical creature derived from dogs. Traditionally, the dog is one of the twelve Zodiac. Moreover, the dog is believed to be loyal, they protect property and guard home when owners go out. Therefore, Vietnamese sanctified the dog into Nghê so it can become a guardian in some sacred places like temples.

DISPLAY TYPEFACE - LA SAN TABERD

secondary typeface - source san pro

Source Sans Pro, Adobe's first open-source typeface family, was designed by Paul D. Hunt. It is a sans serif typeface with continuous weight values intended to work well in user interfaces. The typeface has wide language support for Latin script, including Western European languages, and especially Vietnamese.

hierarchy

Source sans pro Bold with all uppercase for Headlines
Source sans pro Regular for body text
Source sans pro Regular with underline for body text
“Source sans pro Light Italic for citation”

Legibility

All text should be legible and meet accessibility standards. AA level requires a 4.5:1 color contrast between text and background for normal text, and 3:1 to large text. Black text is recommended for using on light backgrounds, and white text is recommened for using on dark backgrounds.

Paragraph spacing

Keep paragraph space in the range between 0.75x and 1.25x of the type size. Keep each paragraph short to encourage viewer to read or skim through.
For example, type size 20sp, line-height 30dp, paragraph spacing 28dp.

Line length

Line lengths for body text are usually between 40 to 60 characters. In areas with wider line lengths, such as desktop, longer lines that contain up to 120 characters will need an increased livne height from 20sp to 24sp

The symbol was designed by integrating two letters M and D, which make it look like an infinite knot. From East to West, from regions to regions, this knot has appeared in different forms and in different religions. In specific, there is the infinite loop in Buddism from the East and the Celtic knot from the West.

primary colors

NOIR MOON

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.

CHAMPAGNE GOLD

SECONDARY colors

Besides the emblem logo, the company has other three alternative versions. Those can be used depending on the ratio between the logo and the content, and the space for placing the logo. For example, the favicon size for any web search engine is ranged from16x16 to 32x32 (pixel). Therefore the symbol version is the most suitable.

Graphic designer : Phúc Phạm & Phát Dương
Content writer (French): Bích Nguyễn