Gia Ky Cosmetics

With a mission to deliver products that are "truly Vietnamese" and specifically formulated for the Vietnamese physique, Gia Ky Cosmetics has launched a line of lipsticks and blushes that embody the Vietnamese spirit, targeting young customers who love to stand out and express their individuality. The website was developed to showcase these products, optimize the shopping experience, and clearly convey the brand's identity in the digital space.

The brand founder is a Gen Z TikToker with a distinct personality, so the website could not follow the safe, conventional design typical of cosmetic brands. The challenge for Markdao was to utilize pink—a color often associated with being overly "girly"—in a bold and edgy way, while maintaining the sophisticated aesthetic essential to the brand's direction. Markdao focused on creating visual impact through vibrant colors and a unique icon system, combined with a flexible layout to amplify the brand's youthful energy. The website serves not just as a sales channel, but as an extension of the image the brand has built on TikTok.