Making the new “Balloon Loan” financial product accessible to every household
Toyota Financial Services
2022
How do you simplify complex financial concepts into engaging stories that resonate with everyday life?
Toyota Financial Services Vietnam (TFSVN) specializes in providing financial solutions for car buyers. With their new “Balloon Loan” product, TFSVN aims to make monthly installment payments more manageable while offering an easier path to trading in or upgrading vehicles at the end of the term compared to traditional loans. Partnering with TFSVN, Markdao conceptualized and designed a landing page to communicate the “Balloon Loan” solution in the most accessible and relatable way possible for Toyota’s diverse clientele, ranging from mid-to-high-end individuals to corporate businesses. The website was developed under a tight deadline and completed just in time for TFSVN’s product launch.