SEED Vietnam

Seed Vietnam (SeedVN) is a strategic consulting and training firm for businesses, focusing on solutions for leadership, sales, and customer experience. SeedVN's programs are built on international foundations and tailored to the Vietnamese market, ensuring practicality and effectiveness. With a team of experienced experts and a blended learning approach, SeedVN has partnered with numerous multinational corporations, helping businesses develop team capabilities and transform strategies into business results.

During the website design process for Seed, we faced the significant challenge of converting complex infographics into interactive formats that display smoothly on both desktop and mobile devices. To convey academic content in a visual and accessible way, we chose a storytelling approach using the metaphor of a tree—where each training program is layered into roots (foundations), branches (specialized skills), and leaves (practical applications). The design solution combines a minimalist layout, subtle animations, and an intuitive user interface (UI) to retain the essence of the original infographics while providing a more understandable, logical, and visual reading experience for users.