TFS Game

TFSVN is committed to bringing financial services closer to its customers. To celebrate its 10th anniversary, the brand launched a minigame as an engaging touchpoint, specifically designed for customers waiting for vehicle maintenance. As a partner of TFS since 2022, Markdao transformed this waiting time into an interactive experience through a brand-discovery minigame.

The project not only demonstrates Markdao's ability to rapidly deploy high-quality digital solutions but also contributes to creating a vivid and memorable journey for TFSVN customers. The imagery of coins and cars is used throughout as a visual highlight, serving as a metaphor for the financial value that TFSVN provides. This combination creates a seamless narrative flow from accumulation to goal achievement, while motion effects and gamification elements help maintain engagement. The entire experience is optimized for mobile-first, ensuring it is intuitive, smooth, and easily accessible at offline touchpoints via QR codes.