Digital marketing is the key to success for any business in today's Industry 4.0 era. Digital marketing requires the flexible use of various social media channels to promote a company's brand, products, and services to the general public, especially consumers.
For startups and small to medium-sized enterprises in particular, choosing the right place to conduct marketing is crucial. Among the options that many businesses trust, Facebook is perhaps the brightest star. So, what makes this social network the online marketing powerhouse?
Digital marketing with Facebook allows for precise audience targeting
Most advertising campaigns on Facebook are built around (and, of course, aimed at) specific audiences. This is made possible by the "magical" Facebook Custom Audience Tool. This tool allows digital marketers to upload contact lists, such as emails, UIDs (user IDs), and phone numbers, to target specific groups with tailored ads. While businesses previously spent months sorting and organizing customer databases and identifying potential leads, this task is now much easier thanks to Facebook's algorithms. With the help of this social network, all businesses—from small companies with a few dozen employees to massive multinational corporations—can benefit.
Maximize visibility with the lowest digital marketing costs
When you start digital marketing, choosing the most crowded places is a golden rule. It is no surprise that Facebook is the top choice for many, as it is the third most popular online platform globally, with 1.79 billion monthly active users. Research experts in digital marketing suggest that consumers spend over 90% of their time on phones and apps, and Facebook has consistently been one of the most downloaded and installed apps over the years. Furthermore, Facebook advertising is extremely competitively priced, being significantly cheaper than Google AdWords and YouTube ads.
Beyond visibility, brand awareness is also one of the most important goals of any digital marketing strategy. As brand awareness increases, so does the number of customers you can reach. Therefore, building your brand identity from the early stages is essential to ensure that future campaigns have a solid audience base. By choosing Facebook as your digital marketingchannel, your brand development efforts are sure to be much more successful.
Facebook helps digital marketing connect with customers more effectively
Ever since it was introduced by Facebook boss Mark Zuckerberg, Facebook Messenger—the messaging app on Facebook—has been fully leveraged by businesses in their digital marketing. With the advantage of over 1 billion monthly active users, it is easy to see why more and more businesses are launching their projects on Facebook. In particular, for fan pages established for business purposes, Facebook provides full support with an automated chatbot framework that pops up when users visit. When interacting with users (customers) via Facebook Messenger, businesses can create a series of automated messages with various information options, such as attaching images, links, or CTA buttons, to ensure conversations and customer navigation goals proceed as smoothly as possible.
Another benefit for businesses when conducting digital marketing on Facebook is the significant amount of time saved on gathering customer feedback. Before Facebook, most businesses had to rely on traditional methods like sending emails or making phone calls to get feedback on their products or services. These methods were not only time-consuming for the businesses themselves but sometimes caused unnecessary annoyance for customers. Fortunately, Facebook has made customer care and digital marketing for businesses much easier. Now, all efforts to obtain customer feedback can be condensed into posting a question on a personal page (such as "What do you like most about our product?") and waiting for responses in the comments. In fact, these efforts are becoming increasingly unnecessary as users now naturally head to the review and rating sections already integrated into fan pages.
Leveraging Facebook connectivity to develop digital marketing
Giving users the ability to share their opinions on products, services, or brands in general is considered one of Facebook's greatest advantages, helping it outperform other online platforms in the digital marketingbattle. Not only does it help businesses understand the actual needs and feelings of shoppers, but Facebook has also done an excellent job of satisfying the common psychological desire of most customers to be heard and to share their thoughts. Furthermore, Facebook excels at giving them the power to decide which types of information and which businesses appear in their activity feed (specifically, their News Feed) simply by clicking the Like button.
Beyond just the ability to Like, users can also share news and product announcements to their personal profiles. Businesses can fully capitalize on this phenomenon and turn their own users and customers into "PR advocates." New customers may not trust a business's own words, but they are much more likely to trust the recommendations of people they know in real life. So, there is no reason not to let your customers do digital marketing for you.
Facebook features are always optimized for digital marketing
Never resting on its laurels, Facebook constantly strives to improve itself every day by updating and adding more features and utilities to the platform. Over the past few years, Facebook has rolled out countless new features such as Facebook Live Video, Facebook Professional Services, Facebook at Work, enhanced search filters, integrations with Uber and Lyft, the Facebook Shopping Tab, Facebook Events, a music library, and more. Among these new utilities, it is impossible not to mention Facebook Live Video—a feature that caused livestreaming to explode and become a craze in many places. Businesses can certainly reap significant digital marketing benefits from livestreaming on Facebook. With its visual, engaging nature and ability to convey a large amount of information in a short time, it is easy to understand why users spend three times longer watching live videos than they do on text-based content.
This clearly has a positive impact not only on Facebook itself but also on its partners in digital marketing on it, as the number of users has doubled over the past four years. A bright future is not just a possibility, but a reality within reach. Businesses now have a larger audience to showcase their products to, while advertising has become increasingly effective and affordable.
