If you are a marketer, you must at least know the definition of what SEO is, and the importance of SEO in a digital marketing campaign. However, sometimes what you know is only the tip of the iceberg; there are many issues surrounding SEO, and it is no longer as simple as the concept of what SEO is . If you want to make the most of SEO to establish your business's position on search engines, keep these pitfalls in mind and steer clear of them.
Understand what SEO is to solve Google Indexing issues
The first and most common problem that SEOers often encounter is the sudden "devaluation" or drop in website rankings due to issues related to index management. The cause stems from an incomplete understanding of what SEO is , leading to misconceptions about how Google actually works. Many people mistakenly believe that if they build links and noindex junk pages, their website is fine and functioning normally.
The issue with Google is that even though you have added noindex to your pages, they remain indexed until Google re-crawls them. Some people add robots.txt to block these pages and save crawl budget—that is a good idea, but only after the pages have been removed.
So how do you fix this problem? Fortunately, the answer in this case is quite simple, based on advice from those who provide SEO services for many years. First, revisit the concept of what SEO is and start by checking your website: search for your domain and check the site's Google index. Take a close look at which pages should not be indexed and start proactively removing them from your crawl budget.
Overcoming localization issues starts with understanding what SEO is
The second common problem SEOers often encounter is when clients use multiple languages. While it is great for your website to have an international reach and provide localized content to foreign users, it is a nightmare for Panda penalties if the location is not set up correctly. Companies SEO services recognize the risks of these issues and always strive to find ways to fix them.
Many people know what is SEO are familiar with URL structures—which you can use for localized content—but forget to set up HREFLang on their website. If you are looking to set up HREFLang tags, I recommend finding reliable resources to get the correct country and language codes.
A specific case that makes a website very difficult to rank is as follows: although the client's website successfully integrated hreflang into the source code, they did not include both the location and language codes. Consequently, when they tried to do this with en-GB, the page no longer existed and redirected to the sitemap. Ultimately, the website only updated 50% of the languages and created a large number of indexed duplicates. This is one of the reasons why SEO efforts remain unsuccessful. Experts are confident they understand what is SEO write these tips down in your notebook to avoid silly mistakes with unpredictable consequences!
What is internal keyword cannibalization in SEO? - it's as common as "bread and butter."
Keyword cannibalization is a phenomenon that occurs when you intentionally or unintentionally target the same keyword for two or more articles on your website. This leads to internal competition between pages on the same site. It confuses Google, making it unable to determine which landing page deserves to rank, and it also confuses users about which content is what they are actually looking for.
And the truth about keyword cannibalization is that Google doesn't like it. In the world of SEO, keyword cannibalization happens as often as "bread and butter," and it usually has a negative impact on website rankings. So, how do you fix it? You just need to follow these principles:
- Learn how to diagnose the culprit pages, because if you cannot find the conflict on your site, how can you fix it?
- When creating sub-pages with keywords that overlap with the main page, always remember to link back to the main page.
- Use keyword tracking tools: One of the benefits clients receive when working with SEO services at Markdao is that we continuously monitor keywords using Analytics tools. Checking keyword rankings helps us identify which URL Google is prioritizing for that keyword, allowing us to develop an appropriate off-page strategy.
What is more important than SEO? It is User Performance Metrics.
Once you understand the essence of what SEO is, you will see that User Performance is a critical factor in the success of any SEO strategy. However, many companies fail to track these metrics when working on SEO. By relying on data such as traffic, bounce rates, conversion rates, and user behavior, we can truly evaluate the final results of our SEO efforts. Ranking at the top for keywords won't actually help your business results if your User Performance metrics are low.
Given the importance of User Performance, don't limit your business to tactics like spamming or buying links without focusing on creating content that is engaging and resonates with your customers' needs. By combining compelling content with a suitable design and prominent CTA buttons, you will certainly help your business gain more potential customers in a short period of time.
STAY TUNED...
Common mistakes regarding what SEO is? Perhaps you still don't have a completely satisfactory answer. 2019 isn't over yet. Save your checklist, and we will continue to update you on some of the most important mistakes to avoid in on-page and off-page SEO in our next article.
