Homepage backgrounds started as simple solid colors behind a logo, evolved into creative graphic designs, and are now... videos! The lightning-fast evolution of all business sectors has made corporate web design, especially on the homepage, require fresh, inspiring elements to keep you ahead of the competition. You definitely can't afford to miss this trend, so Markdao will show you 5 tips for corporate web design using homepage background videos.
When designing a corporate website with a background video, be sure to integrate your brand's "highlights."
First impressions are always the most important, so use your background video like a "TVC" for your website to show everyone what your brand stands for. Whether it's a standard slogan or a special campaign, the chosen video for corporate web design must be aligned with your other marketing tools to ensure it resonates with customers.
For example, Speedo is known for swimwear, but when designing their website, they didn't "show off" any of their manufactured products in the video. Instead, they chose to focus on the idea that their products can be worn in any type of water. Clearly, their slogan—"Water is our inspiration"—was the key factor in producing this unique background video.
Corporate web design should use background video length wisely.
Why is it that when designing a corporate website When using a video as a homepage background, you need to edit it wisely. The key is to inspire users so they don't get bored and leave while exploring your site. Therefore, keep your video at an optimal length and ensure it loops seamlessly. At the same time, the content must be engaging enough to make users pause and watch it repeatedly.
The loop length can depend on factors like the amount of content on your site. You have many options, and while we recommend keeping it around 30 seconds, you could also go with 15 seconds, like Clínica Veterinária. If you are worried about choosing a source for your background video, web designthen put those worries aside! Markdao is here to help. Let us brainstorm ideas for your website with an eye-catching video background. Contact us whenever you need at HOTLINE +84 79 993 1071 (Ms. Trinh).
Contrast makes video backgrounds pop in corporate web design
When you browse a website where images, videos, content, and CTA buttons lack clear separation and the colors are all neutral with no focal points, you will likely just scroll past without interacting. However, what is the ultimate goal of creating an engaging website? To increase conversion rates and revenue! Therefore, we need to arrange text harmoniously while maintaining clear separation, hierarchy, and high contrast so it doesn't get lost in the video. A corporate web design method that is simple yet extremely effective is to use light-colored text against a dark video, and vice versa. This works particularly well if the footage maintains a consistent color palette.
A typical video background in corporate web design is Y.CO, which is a great example of leveraging contrast between text and video colors. By adding a subtle filter over their background video, the site achieves the perfect contrast to make the menu stand out.
Add interactivity to make corporate website video backgrounds more impressive
Having a lively video background on your homepage isn't enough. If you add some interactivity, users are more likely to convert into potential customers. Interactive video backgrounds have become a recent trend, especially on international websites. During our research, we noticed many articles on this topic published across various blogs. So, it is no surprise that interactive video is being heavily utilized in corporate web design.
"Simple is best" - pursue minimalism in corporate web design
Simplicity is always a crucial factor in everything. You don't need to be elaborate or pack in too many elements to stand out. If you want to engage users without distracting them with endless busy motion, then your corporate web design needs to be uniquely and exceptionally simple. Top-tier websites follow this rule, often featuring only basic movements against a simple, captivating background.
"Simple is best." Remember that visitors experience your website as more than just a background video. Before considering a background video, look at your budget—how much can you invest in your corporate website design ? Will your business actually earn more money by being visually vibrant with video? If you truly need a cost-effective web design, consider choosing free stock footage or replacing the video with more affordable design elements.
In short, there are always new ways to incorporate background videos into your homepage. Furthermore, using stock video sources can save you a significant amount of money. You will notice that many companies choose to change their background videos a few times a year. However, keep in mind that while experimenting with these web design techniques is exciting and fresh, you certainly don't want to lose sight of your website's most important ultimate goal: increasing your customer base and revenue. Therefore, be wise in every choice you make. If you are still unsure about your decision, please contact us via HOTLINE +84 79 993 1071. The Markdao Team possesses excellent website design experience across all industries, and our ideas are guaranteed to be beneficial to your business.
