#10yearchallenge & the evolution of web design for popular websites

Website Design

Updated:

8.9.2026 11:30 PM

by

Trần Thanh Mỹ Hân

#10yearchallenge & the evolution of web design for popular websites#10yearchallenge & the evolution of web design for popular websites
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How has web design changed over the last decade?

How has web design changed over the last decade?

The #10yearchallenge trend is still taking social media by storm, and to keep up with the trend, today Markdao will explore how the world's most visited websites have changed their web design over the past 10 years.

How has Google changed its web design?

The most notable change for the Google search engine over the last 10 years was its logo redesign in 2015. This was a major milestone, as Google had used its previous logo from 1990 to 2010 without any changes. Additionally, if you look closely, you can see that Google's web design has become more minimalist with more white space compared to its previously cluttered look.

How Google has changed its web design over the last 10 years

Web design and the transformation of YouTube

Ten years ago, YouTube had only been a Google subsidiary for two years. A decade later, YouTube's web design has changed significantly; much like Google, the YouTube website has adopted a grid-based layout with a highly minimalist style.

How YouTube has changed its web design over the last 10 years

Amazon and the #10yearchallenge

Over $800 billion has been added to its market capitalization along with countless product lines over the past 10 years, yet Amazon's web design has become increasingly simple. Compared to the past, when every piece of information was crammed onto the homepage, Amazon now focuses on displaying only the most prominent and important information, tucking the rest away into menus.

How Amazon has changed its web design over the last 10 years

How has the largest social network, Facebook, changed its web design?

The answer is that compared to other websites, Facebook hasn't changed much in terms of web design , most notably its Facebook homepage. The only minor change was the logo, which the social network redesigned in 2015.

How Facebook has changed its web design over the last 10 years

Reddit and its web design transformation over the past decade

Reddit remained largely unchanged for over a decade until mid-2017, when web design as it appears today was announced, and by mid-2018, Reddit began rolling out various major topic groups.

How Reddit has changed its web design over the last 10 years

Wikipedia has seen slight changes in its web design

If you are a regular Wikipedia user, you may have noticed that over the last 10 years, there have only been minor tweaks to the globe icon and a simplification of the language list below it.

How Wikipedia has changed its web design over the last 10 years

#10yearchallenge and Yahoo!

Over the past decade, Yahoo has made a few noticeable, albeit minor, changes: first, a shift in its shade of purple, and second, a new logo design. However, its "jam-packed" layout—cramming everything onto the homepage—remains a signature style that never changes.

How Yahoo has changed its web design over the last 10 yearsYahoo

The New York Times

The change in web design for The New York Times reflects an effort to mirror a printed newspaper, featuring simple section dividers, black text, and a four-column layout.

How The New York Times has changed its web design over the last 10 years

Craigslist

It could be said that Craigslist hasn't seen many significant website changes since its founding in 1995. However, if you look closely, you'll notice the site now has more whitespace, larger text, and better use of space.

How Craigslist has changed its web design over the last 10 years

IMDB

IMDB has undergone web design changes quite significantly over the past 10 years, with a new focus on video content, film awards, and weekly movie releases.

How IMDB has changed its web design over the last 10 years

CNN

CNN, much like The New York Times, features a simpler website layout with a clear visual hierarchy and larger, more prominent text.

How CNN has changed its web design over the last 10 years

Microsoft

Microsoft was a completely different company in 2009. Just look at the menu items on web design for Microsoft in 2009 and 2019, and you can see how they shifted their focus from technical software to user-friendly tools.

How Microsoft has changed its web design over the last 10 years

How has Apple’s web design changed over the last 10 years?

Ten years ago, the App Store was only six months old and had just celebrated 500 million app downloads. Today, it has sold over 130 billion apps—260 times more than before. Additionally, the homepage has been revamped with a new design language and full-screen imagery.

How Apple has changed its web design over the last 10 years

Walmart

Like many others, Walmart has simplified its website by incorporating more white space and less clutter.

How Walmart has changed its web design over the last 10 years

Zillow

Following the same minimalist trend in web design, Zillow seems to highlight only the most essential details on its homepage, tucking away other information in the header and footer.

How Zillow has changed its web design over the last 10 years

Yelp

Yelp is another example of web design that embraces a flat design style, featuring plenty of white space, large, readable fonts, and high-impact imagery. Specifically, the site is designed to help you find the nearest restaurants.

Stack Overflow

The Stack Overflow homepage is still dedicated to a list of top questions, though after 10 years, they have added a registration section for new users.

How Stack Overflow has changed its web design over the last 10 years

Etsy

Over the past 10 years, Etsy has evolved beyond being just a marketplace for handmade goods into an e-commerce site catering to a wider range of vintage, personalized, and unique items.

How Etsy has changed its web design over the last 10 years

Professional web design with Markdao Agency Vietnam

In summary, with what Markdao has just shared regarding the evolution of web design for the most popular websites, you can likely see that after a decade, website trends have become significantly more modern, favoring grid-based, minimalist layouts that showcase only core content alongside high-quality, full-screen imagery. This is also predicted to be the web design trend for 2019, bringing comfort, modernity, and professionalism to your website visitors.

If you have any needs or questions regarding website design, please don't hesitate to contact Markdao!

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