The market Digital Marketing Agency reached 28 trillion VND in 2023, a growth of 23% compared to 2022, even though 2023 was marked as an extremely difficult year both in Vietnam and internationally. In contrast to the market decline, Digital Marketing remains a top choice, accounting for a significant 35% share (up 5% from 2022).
For search marketing services alone, including SEO services and SEA services reached 2.5 trillion VND, an increase of 22% compared to the same period last year. This is strong evidence that search content marketing remains a leading trend compared to other areas of Digital Marketing, such as display advertising (up 20%), video advertising (up 25%), multi-channel social media advertising (up 28%), and email marketing (up 18%).
That is the business perspective on consumers through the lens of Digital Marketing; here are some figures reflecting market growth:
- Total search queries reached 120 billion (up 25%)
- Google holds a 92% search market share in Vietnam
- 70 million Vietnamese people use the Internet, accounting for 70% of the population
- The total value of the e-commerce market in Vietnam reached 230 trillion VND, a growth of 14% compared to 2022, helping Vietnam rise to second place in Southeast Asia, behind Indonesia.
- 42% of Vietnamese people shop online at least once a week
Digital Marketing is no longer just about staying ahead of trends; businesses need to quickly integrate with the rapid development of digital marketing technology. To do this, managers and business owners need to clearly understand the different types of Digital Marketing Agencies and the roles within this field to evaluate scale and quality for the best fit. This article is intended for managers and those new to learning about Digital Marketing Agencies.
Definition of a Digital Marketing Agency
Digital Marketing Agency refers to entities that use digital channels on the internet, such as websites, mobile applications, social media, search engines, messaging, and email, to promote physical and non-physical products, services, and corporate brands. The primary goal of Digital Marketing is to attract potential customers and increase brand awareness to build customer relationships, ultimately driving direct or indirect sales.
Digital Marketing Agency first emerged in the 1990s with the rise of websites and the Internet, and has since expanded to meet the demand for new digital services. Below is a list of the most popular Digital Marketing channels today:
- Display Advertising: using banners and videos on high-traffic websites.
- Social Media Advertising: Facebook Ads, Instagram, YouTube, and TikTok, used to proactively reach audiences with new business content.
- Search Marketing: SEO (Search Engine Optimization) services help websites rank organically, while Search Engine Marketing involves paying for priority results on search engines.
- Content Marketing: Blogs, Email Marketing, Infographics, and Videos.
- Affiliate Marketing: this is a newer service that has flourished since the launch of TikTok, enabling individuals to sell products on behalf of businesses. This service is more commonly known as Affiliate Marketing.
- PR (Public Relations): While this method originated in Traditional Marketing, the shift in readership toward online news and influencers means that Influencer Marketing and Digital PR are gradually replacing traditional approaches.
- Website & Mobile App Development: every business needs this to capture users, drive conversions, and showcase their content. website design for their business.
Job roles within a Digital Marketing Agency
After getting a brief overview of Digital Marketing Agency , let's explore the key roles within an agency. Five essential positions include: Content Writer, Designer, Photographer, Social Media Planner, and Account Executive.
Content Writer: This person is responsible for all things content, from planning and brainstorming to writing copy for advertising campaigns. Beyond writing, a Content Writer must ensure their work is SEO-friendly to be easily optimized by search engines, especially for SEO services, as Google is currently the most powerful search engine. A key note for Content Writers is that they must always create original content; copying ideas from elsewhere can easily lead to the website being penalized by Google's algorithms.
Designer: Alongside content, imagery is a key factor in attracting internet users. Therefore, the task of a Designer in a Digital Marketing Agency is to design visuals based on the content provided by the Content Writers. Furthermore, for agencies offering web design services like Markdao, our designers commit to not using pre-made templates, focusing instead on custom coding to deliver a website that matches your vision and aligns with your brand identity.
Photographer: This person handles all photography-related tasks, such as shooting products or services. Occasionally, the Photographer's work is used by Designers to provide illustrative images for content pieces.
Social Media Planner: Today, with the rapid growth of social media platforms like Facebook, Twitter, and Instagram, it would be a mistake not to leverage this massive resource. Therefore, a Social Media Planner is indispensable in an agency. This person is responsible for developing communication plans, analyzing metrics such as potential customers, engagement, and leads, as well as researching market trends.
Account Executive: Essentially, this is the intermediary role connecting the client with the agency, also known as client services. The main duties of an Account Executive include scheduling meetings between the agency and the client, receiving client briefs, sending requested materials like proposals, and reviewing products before they are delivered to the client.
As you can see, there is a close connection between the various roles within a Digital Marketing Agency. While there are other roles such as Media Buyer, Film Director, etc., the positions Markdao has just introduced are essential for any agency, especially those that are newly established.
Digital Marketing Agency and required skills
Every job requires a variety of skills to perform well, and the roles within a Digital Marketing Agency Similarly, there are 5 essential skills for working in an agency: teamwork, observation, analysis, logical thinking, and communication.
First is teamwork. As you could see from the previous section, there is a close connection between roles within a Digital Marketing Agency, making teamwork absolutely vital. Only when there is synergy among team members can an agency deliver a high-quality product.
Second is the skill of observation and market awareness. To generate creative ideas that are on-trend and meet client expectations, designers and marketers must be observant of even the smallest details, as everyday life is the "raw material" for creative work.
Once we have observed, we need to connect the dots, which is why analytical skills are essential. Strong analytical abilities and a good grasp of trends allow you to develop ideas that are truly worth their weight in gold.
Understanding problems and brainstorming ideas is one thing, but organizing those ideas into a final product is a long process. This stage requires logical thinking to find a consistent thread and link all the parts together to create a product that is cohesive and well-structured.
Once the idea is developed, the final stage is to express it through words and visuals, making communication skills essential. Beyond just writing or design, marketers must also communicate effectively with clients, partners, and colleagues, as this is the key to smooth collaboration and the success of a Digital Marketing Agency.
Tips for choosing a high-quality Digital Marketing Agency
Every business has its own unique marketing strategy. Success is never easy; it requires high professional expertise and detailed planning to minimize errors during execution. With the current growth of the online market, many businesses choose to hire a Digital Marketing Agency. However, finding the right agency can be time-consuming, so today Markdao would like to share the following criteria to help businesses easily select a Digital Marketing Agency that delivers quality.
- Look for common ground
Carefully review and evaluate the strengths of the Digital Marketing Agency is truly the right fit for your business. If your business deals in cosmetics, make sure the agency is also passionate about this industry; that passion will drive the marketing process to run more smoothly and yield better results.
- Understand the differences
Every Digital Marketing Agency has its own unique strengths, which demonstrate their capabilities and ensure client satisfaction. A Digital Marketing Agency is inherently creative; while they may listen to your ideas, the chances of them perfectly aligning with your vision are often low. Don't be afraid of friction—be direct, share your perspective, and debate to reach the most optimal marketing strategy. That is the only way to achieve truly great results.
- Avoid being uncooperative or unprofessional
Be yourself; this will help your business choose a Digital Marketing Agency that is high-quality. Many businesses, after deciding to partner with an agency, tend to micromanage. This creates a rigid framework and a set pattern that prevents the agency from being creative in their work. This is a major pitfall in any partnership. Remember that once you engage an agency, the relationship between client and agency is a partnership of equals; both sides need each other to grow, rather than one being "superior" to the other.
- Optimal and appropriate costs
A Digital Marketing Agency that provides quality will offer optimal pricing for SEO services, web design, and more. Cost is a major factor in a business's choice of agency. If your business has a substantial budget, consider well-known agencies in the industry. However, not every business has the resources or capital to hire top-tier agencies. Therefore, choose a price point that is reasonable while still securing a Digital Marketing Agency that delivers quality.
That concludes the notes on choosing an agency for our article “Digital Marketing Agency and tips for choosing a quality agency” by Markdao. We hope you found this article helpful, whether you are a business looking for a quality agency or an individual seeking a job at one. Thank you again for your time, and stay tuned for more posts from Markdao Vietnam.
